Online promotion ppc campaigns
The results of PPC campaigns can be quickly measured, analyzed and perfected for the best possible results. We aim to constantly increase the profitability of PPC campaigns and improve the online presence of your store or business website.
With the help of PPC campaigns, you can quickly analyze the results, and you are in full control of the invested budget. Compared to optimization SEO, the results will be seen immediately.
PPC campaigns bring you immediate visibility on search engines or on social networks.
You can immediately find out how effective PPC campaigns are, with the help of precise and advanced reporting systems.
Quickly transform potential customers into buyers. Many users who came into contact with your advertisement in the first phase will have to be re-targeted.
Defining objectives and performance indicators, testing and comparing results, are all part of the promotion process.
Experienced PPC agency
Your brand matters!
An experienced PPC agency will help you set up ads that convert into sales. Before starting a project, we try to understand your business, outline your goals and find out what your expectations are.
Our ads, depending on the chosen strategies, will generate likes, email subscribers, customers, sales and profit.
There are different types of PPC campaigns, but one of the most common types is the paid search ad. These ads appear when people are looking for things online using a search engine like Google - especially when they're doing commercial searches, which means they're looking for something to buy. This could be anything from a mobile search (someone searching for "pizza near me" on their phone) to a local services search (someone looking for a dentist or plumber in their area) to someone buying a gift ( "Mother's Day Flowers" ) or a high-end item such as enterprise software. All these searches trigger pay-per-click ads.
In pay-per-click advertising, companies that broadcast ads are charged only when a user actually clicks on their ad, hence the name "pay-per-click".
Other forms of PPC campaigns include display advertising (usually running banner ads) and remarketing.
How does advertising work in a ppc campaign strategy?
In order for ads to appear alongside a search engine's results (commonly referred to as the search engine results page or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor's ads. Instead, the ads are subject to what's known as an ad auction, a fully automated process that Google and other major search engines use to determine the relevance and validity of the ads that appear on their SERPs.
How do keywords work in pay-per-click advertising?
As the name suggests, Advertising Auction is a bidding system. This means that advertisers must bid under the conditions they wish to "activate" or display their ads. These terms are known as keywords.
Say, for example, that your business specializes in camping equipment. A user looking to buy a new tent, sleeping bag, or portable stove might enter the keyword "camping equipment" into a search engine to find retailers that offer these items.
When the user submits his search query, the search engine performs complex algorithmic calculations on which the advertising auction is based. This determines which ads are displayed, in which order and by which advertiser.
Since you have to pay for each click on your ads, it's imperative that you only bid on keywords that are relevant to your business, so you can be sure that you'll get a return on investment from your ad spend. A keyword tool can help you find the right keywords to bid on that are both likely to generate sales or conversions, and aren't prohibitively expensive.
Although the basics of pay-per-click advertising are simple, managing a successful paid search account can be something else. Many advertisers simply cannot devote the time and effort necessary to keep abreast of the evolution towards Google AdWords and Bing Ads, and many are missing valuable opportunities to grow their business through PPC campaigns.
What benefits does a ppc campaign strategy bring?
- There are people looking for your products or services on search engines
There are over 2 billion people online. 93% from online activities start from a search engine. There are 40,000 searches every second and 3.5 billion searches per day. There are millions of opportunities for your business to be found on search engines.
In fact, a recent study showed that Pay per Click advertising is one of the top three sources for on-page conversions. Well, here are some more interesting statistics. Did you know that 65% of users who are really looking to buy something click on these paid ads? And 75% of the users looking for something - be it a product or a service - will they visit the store they find that day? Now that should be enough reason to try PPC campaigns.
- PPC campaigns drive immediate results
You can advertise to thousands of people looking for your business. This is the key difference between the benefits of PPC advertising and the benefits of SEO. PPC advertising offers immediate gratification.
- PPC campaigns give you a professional look
Who doesn't trust a site that appears among the first ads on Google? Imagine that you go to a store and as soon as you enter, you will find what you are looking for. This is how PPC campaigns work, your ads appear above the search results. Your PPC ads are the first thing searchers will see after entering their search query. You are more likely to convert search traffic because you are one of the first options.
- PPC campaigns attract quality traffic
Search engine traffic is the best traffic. Why? Because people are actually looking for the problem you are solving. You can "pull" traffic to your business. You don't have to "push" ads to get people to buy. Search traffic is already interested in your products and services.
- PPC campaigns dramatically boost website traffic
PPC advertising can significantly increase your website traffic. You can drive hundreds and thousands of clicks to your website. But the best part is that the people who click on your ads are people who are genuinely interested in your business.
- Traffic from PPC campaigns is more likely to convert
Search traffic is more likely to convert than other traffic sources. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you position your business to win more conversions.
- PPC campaigns increase revenue, sales and leads
Of all the advantages of PPC advertising, this seems to resonate the best with business owners. And why wouldn't it be like that? PPC advertising increases your income, sales and opportunities. As long as you offer great products or services, PPC advertising will likely drive conversions. Below is a screenshot of a business we worked with that spent $1,783.22 in PPC advertising and generated over $4,350.00 in revenue. They spent an average of $44.58 per sale.
However, it is not easy. Experiencing the benefits of PPC advertising takes time and costs money. You can easily spend too much money and become unprofitable with PPC advertising. To be successful, we recommend that you use an experienced PPC specialist or hire an advertising specialist. Professional prices for PPC management normally vary between 400 and 800 $ / month, so that it is normally more profitable to outsource an agency for this.
- PPC campaigns are measurable
PPC advertising is measurable. You can easily measure the return on your advertising spend. You can track which ads, keywords or ad placements are driving the most. You can install conversion tracking to track a number of conversions you receive. You can use these metrics to make educated decisions in your PPC advertising campaign.
- PPC campaign formats are better than organic listings
PPC advertising formats are better than organic listings. You have several options that will help you generate more results. These options will help you add more value to searchers. Some examples would be the ability to install call tracking, website links and customer reviews in your PPC ads.
- A PPC campaign does not depend on SEO or Google Algorithm changes
Unlike organic listings, PPC advertising is not as risky. Your success is not largely dependent on Google's algorithmic changes or optimizing your website. PPC advertising is more of a numbers game. The main numbers you need to analyze are the amount of money you spend and the amount you receive.
- PPC advertising can help you build your SEO
Information from PPC advertising can help you build your SEO strategy. PPC advertising will help you identify the search keywords that are most valuable to your business. The value will be determined by the search keywords that drive the most conversions to your business.
- PPC campaigns will help clients make informed decisions
Your customers use search engines for research. They use their conclusions to help them make informed decisions about the available options. A PPC campaign allows you to reach potential customers and educate them. This indirectly creates trust, but most importantly it helps them make an informed decision.
- PPC campaigns can drive offline sales
PPC advertising can drive offline sales. If you have a brick-and-mortar location, it's likely that your customers will enter your store after seeing one of your ads. Although the transaction didn't happen online, their journey started with an online search. This trend is likely to grow as customers rely on search engines to guide their purchasing decisions.
- PPC advertising is highly targeted
PPC advertising is highly targeted. Just like organic search, you can target keywords. However, as an advertiser, you will have more advanced forms of targeting options. You can target your ads in various locations. You can target hundreds of keywords at the same time. You can also target people based on their online behaviors and interests. PPC campaigns offer a higher level of precision than organic search and traditional forms of advertising.
- PPC advertising is smarter than other forms of advertising
PPC campaigns give you an advantage over other forms of advertising. This is due to the vast amount of data that PPC advertisers have at their disposal. PPC advertisers can advertise to email contacts, website visitors, or people who have visited their store. This will allow you not only to acquire new customers, but to increase repeat purchases from previous buyers.
16. PPC campaigns increase brand recognition
PPC advertising will build your brand equity. In other words, PPC advertising will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to buy. However, being aware of your offers, they may purchase in the near future.
- PPC campaigns increase your customer attribution
PPC advertising will increase your customer attribution. An attribution is how many times your audience will see the brand. The more they interact with your business, the more they will convert. PPC advertising will help you increase the contact points with your audience and lead to more conversions in the future.
- Your competitors are using PPC campaigns to grow
Kill or be killed. Your competitors are using PPC advertising to grow their businesses significantly. If you don't advertise on search, you're handing over sales and market share to your competition.
- PPC campaigns help you gain market share.
Search is about being first. If you are not the first, you are the last. Gain market share by being the first. If you are the first option, your customers will never know about the hundreds of alternatives. With the exception of the case when scrolling to page 10 of Google.
- PPC campaigns can help you compete with larger businesses
Big businesses spend a lot of time implementing PPC campaigns and still don't reach such a large audience. However, there are significant opportunities to compete with large competitors on PPC. You can target less popular, niche keywords, lacking your competitors. You can broadcast your ads at different times. If you think critically, you can enter the back door and gain an advantage over the big companies. This is another reason why you should use a PPC management service.
- PPC campaigns will help you enter new markets
PPC advertising is the perfect tool for boosting exposure for new products and services. You can immediately drive traffic to your website to promote your new offers. PPC advertising allows you to test the market and expand at your own pace.
- PPC advertising is in real time
A major benefit of PPC advertising is its real nature. You can look at your results in real time. And if you're not happy with the results, you can make adjustments to your campaign right away to make adjustments.
This is not possible with other forms of advertising. If you invest in radio ads, television ads or mass media, you cannot change the ad immediately if you don't see results. You will have to bite the bullet and take the loss. PPC advertising can help you immediately cut losses and make adjustments to get more conversions.
- PPC advertising costs are controllable
When it comes to setting an advertising budget, the ball is in your court. With PPC advertising, you set your budget. You can easily increase the budget or decrease it. PPC advertising allows you to have complete control over the destiny of your advertising campaign.
However, sometimes this free will can come back to haunt you. If you get away, you may not get enough exposure to actual expenses. If you run the wrong ad campaign, you can lose thousands of dollars. Use a PPC management service to avoid wasting precious money and time to get more sales.
- You only pay when someone clicks on the PPC ad
The good thing about PPC campaigns is that you only pay for actions. You are only charged when someone clicks on your ad. This means that if you run an ad that reaches 10,000 people, but no one clicks on it, you don't have to pay a penny. In addition, as you start to see conversions, you can set up the campaign where you only pay for conversions. You only pay for results.
- PPC campaigns have testing capabilities
With PPC advertising, you can test different keywords and ads. You can A/B test your ads to see which will generate the most results. A/B split testing is the process of broadcasting several ads with small variations. The goal is to determine which combination works best for your business. The ability to test ads will help you maximize your PPC advertising spend.