Site optimization and SEO promotion
SEO website promotion
By promoting the site efficiently, you can win more clients, and implicitly more profit. The Mensis SEO Agency will help you promote your website or online store through Facebook Ads, PPC Google Adwords Campaigns, Social Media, Advertorials as well as on-page optimization (fast loading of the website and the corresponding H-tags structure) .
Online marketing and promotion
Through SEM techniques (Search Engine Marketing) advanced, we can increase your visibility quickly in the online environment. This type of promotion is recommended at the beginning, to maximize profit. In the short term, paid campaigns can quickly bring you customers, but in the long term, organic SEO traffic is the safest and recommended.
SEO site optimization
The better the website or online store is optimized, the higher the chances are to reach the first page of Google, through organic searches. We offer complete SEO promotion campaigns. Our customers are in the first searches, where is your business website positioned?
An SEO audit is necessary to be able to identify the negative SEO aspects, which penalize your website so that it does not go up in Google searches.
Optimizing the on-page site involves making it more efficient in terms of content, design, compressed HTML code, metadata, site loading speed and others.
Image & Content Optimization
Large images, too many special effects on websites, can significantly increase the loading time. This translates into a low conversion rate.
The off-page site optimization campaign involves creating a profile of quality backlinks. These are seen by search engines as a vote for your site.
Do you want your website to appear in the search engines (Google, Yahoo, Bing and others) among the first positions? Then you definitely need the SEO Promotion service, suitable for the structure of the site as well as your business. The pages, structure and content created by us will index very well in search engines.
website optimization campaign
site analysis & seo audit
To understand how the site optimization process works, we will make the following allegory. Your website is an authority. The more links this authority receives from other authorities, the more authority and trust your business website gets. The Google search engine analyzes the content of each individual website, page by page, to create an overall picture of the niche it has chosen.
The SEO audit carried out by our team is not only based on automatic programs, but we have a list of on-page and off-page checks for each individual site. Each SEO promotion strategy that we perceive is individual, based on the analyzes performed. To know where to start, the audit is the first step in the SEO optimization process, identifying the weak points and strengths of the site. The actual seo audit before the website optimization service in accordance with the latest SEO requirements should be a priority if you are active in the online environment and want to sell as many products and services as possible.
What does an SEO Audit include?
An SEO audit involves performing a complex analysis of the site the online store in which we look for possible problems that affect your position in the SERP (Search engine results page), i.e. why you don't appear in the first Google searches. Below are some of the elements that lead to better SEO optimization, and we follow them:
On-page audit – We analyze the loading speed of the website, sitemap.xml, robots.txt, access errors (error 404) or redirection errors (error 301), internal linking strategy, design problems (certain elements do not load on the mobile platform , which Google penalizes exponentially), architectural problems and many others
Duplicate Content – Content copied from other sources, content that is not indexed by search engines and many others.
Keyword Targeting – Your website will appear in the first searches thanks to some keywords, specific to the niche in which you are active. Together we will choose the best keywords, to increase the number of visitors and implicitly the number of sales.
Offsite/offpage audit – This includes the analysis of backlinks, their source (if they come from sites active in the same field, or from sites with a strong brand such as BBC, CNN) distribution of backlinks, distribution of anchor text and keywords targeted, comparing the authority of the main competitors' sites and finding out the sources of authority they use.
Usability analysis – SEO is about attracting people to your business website. The longer the customers stay on the site, the more it means that the User Experience Indicators are high, and the users like what they find on the website. Any usability problem can influence the position in the SERP.
By the modern SEO optimization process, we understand the optimization of the site both at the design level, a pleasant browsing experience on mobile devices as well as the reliable sources that refer to your site. Mensis Agency will analyze all the factors that influence the SERP position in Google.
We will perform the SEO audit together, and we will perform a SWOT analysis for each individual element. The companies we collaborated with are already in the first searches, this is our interest.
detailed report – You will be notified through a report of all the improvements made. You will thus learn what a modern SEO optimization strategy consists of.
Do you have a site that has a low profit rate? Do you not understand why your customers leave the site after a few seconds? Do you have such a high bounce rate and such a low conversion rate? In Google searches, do you appear on page 7 for the main words?
Concrete steps and actions taken by our team for On-Page optimization:
Optimizing Meta-Titles - The "Title" tag is essential in the optimization On Page. It is the first thing that search engines look at when indexing the content of a web page. A short but descriptive Title for organic visitors is ideal for increasing website traffic. It will help customers to quickly find your business, or elements from the respective niche. The Title tag is also the first title that a user, and possibly a customer, sees for the first time when entering the product or service page. From tens of thousands of results offered by the Google search engine, the title of your website and page must represent as precisely as possible the business and niche in which you operate. A title that is too simple or irrelevant will attract a penalty, and a CTR campaign will become equally ineffective, losing the first places in Google's top. We were trying to follow Google tips for the most professional optimization of the sites we work on. As part of this optimization process, we recommend the use of tools such as: Screaming Frog, Ahrefs, Semrush or Serpstat for a detailed and in-depth analysis.
Meta-Description Optimization – Meta description it must include a clear and attractive description of the respective page. It should focus on the importing products or services, including some keywords. It is basically a summary of the page, which if the user finds attractive, then he will enter your business website. A CTR campaign also depends on this factor, focusing on the quality and relevance of the content.
HTML tags - Under process site creation web, an important step is structuring the site so that it can be "read" by the Google Bot, which browses each page of the site. An attractive web design for both users and search engine robots. The HTML language has certain tags, which will be used for this purpose. For example, the headings H1, H2, H3, Bold [strong], Italic [em] etc. H1 is the most important text, because it represents the title of the respective web page. A correct HTML tag organization plan can make the difference between a site that Google finds useful, and one that doesn't know how to "tell" how useful it is.
Keyword optimization – Search engines look for quality content on a website. That is why it must be optimized to please both users and indexing robots. Also, a website with too many keywords, or "over-optimized" can be penalized the Panda algorithm. We have to find a balance between the number of keywords, the length of the content, the language used, quality and relevance, in order to turn as many visitors into customers as possible. The use of synonyms in the process of finding keywords can bring customers who do not have an exact search for the product or service offered. A free but quite powerful tool for keyword analysis is Google Trends. You can thus understand the preferences of customers, depending on the terms searched on the Google engine.
Link optimization - The internal links, to other sources of the site, send users to the other quality services offered. When a customer visits the site, it is essential to facilitate navigation in the portfolio of products and services. The external links to sites from the niche in which we are active, will help Google to better identify the profile of the business in which you are active.
Image optimization – A site with many images is pleasant for visitors. However, they must be optimized for search engines, in order to be indexed. Humans can easily understand what is in a picture, but the process is different for a robot. That's why we have to "tell" the search engine it is in the respective image or what it is about.
Upload speed - More than 80% of the traffic generated on the Internet comes from mobile devices. That's why it's good to check upload speed of the site. Google seriously penalizes non-optimized websites, which are difficult to load on mobile platforms.
You will have access to personalized performance reports, with all the results obtained at the level of visibility and traffic and the evolution of the site in Google searches. You will also receive a monthly report regarding user behavior, peak hours, the most visited pages, details extracted with the help of Google Analytics. Through these reports we will learn what works in the efficient promotion of the business, and what needs to be improved.
Mensis Agency will come up with personalized promotion solutions, depending on the needs of each individual business and website. The optimization process is quite complex and with many technical aspects, and we want each client to understand why we have chosen certain solutions and how it influences their business image. The report received every month of the campaign will prove the effectiveness of the SEO optimization process.
Off-page optimization it takes place after on-page optimization has been carried out beforehand. By off-page we mean the creation of a brand awareness, through which we promote ourselves outside the personal website. Off-page optimization strategies are complex and difficult, due to the frequent updates that the Google search engine receives, in an attempt to display the most relevant searches.
The off-page process it is a constant and lasting one. Google is always looking for news sources, and when our site is no longer cited in reliable sources, or no longer has constant and quality content, small penalties may appear. The general approach for off-site optimization is represented by:
Link building- The algorithms that Google relies on when it lists one site at the top in favor of another are secret. There are still experiments done to identify which optimization processes are seen by positive search engines. However, SEO experts unanimously agree with the creation of external link campaigns. External links from authority sites (such as IBM, Adobe, Google and so on ) pass authority and trust to your business. On the other hand, links from suspicious sources can attract suspicions and penalties. We offer you advertising campaigns, to post relevant articles in profile sites or with authority.
Content creation - To have a successful offsite campaign, we must first promote something concrete. A quality web design and content is necessary. Your business will be promoted on the Internet, in the online environment. You can't have a successful promotion campaign, if you basically have nothing to promote... Quality content must be created, which is relevant to the niche in which you are active. It must attract as many potential clients as possible, provide value to the community or the industry of which you are a part. When you have quality content, it can be distributed on social networks, where it will reach its target audience.
Social media - With the help of social media platforms, you can communicate much more easily with potential clients. These will help you reach a wider and more diverse audience, or a more targeted one. The communications will reach the readers as quickly as possible, who can use the information provided as online reference sources. In this way, your site can gain new links, obtained naturally. Quality content has a greater potential to be distributed, thus managing to promote your brand constantly. Another strategy is to generate discussions, which involve the target audience as much as possible, increasing the visibility of your business on the social network.
SEO optimization and Online Marketing focus on building brand awareness. These are complementary, they help you to reach the first searches, to have a market as large as possible and... to sell as much as possible.
Advantages of website optimization
Site optimization in Google
Among the advantages of website optimization we list: increase in organic traffic, Increased visibility in search engines, Credibility / Trust, Branding, good quality traffic.
We offer you free consultation in choosing seo promotion services, adapted to the business you own. We take care of choosing a dedicated and high-performance server that ensures a fast loading speed, optimizing the content and structure of the site, until informing the search engines about the quality of the site promoted by Mensis Agency.
What do our customers say?
The SEO optimization web agency, Mensis Agency helped us to help in the first Google searches. They explained to us exactly what steps to follow, and the results appeared in time.
Thank you for the website creation and SEO promotion services. Our customers are more informed and more numerous than ever. The SEO optimization services brought us to the first page of searches by county. We recommend!
Our online store enjoys greater visibility and more implicit profit. Seo promotion services make the difference between loss and profit!
SEO site optimization - Questions and Answers (FAQ)
What is SEO optimization?
SEO optimization (Search Engine Optimization) is the most important action for website promotion. This brings us to the first positions in the search engines. The organic traffic generated in this way is up to 90% higher compared to paid PPC campaigns.
How much does an SEO optimization campaign cost?
There is no fixed cost, but a certain volume of work required to achieve the objectives. Every business is different. The competition in general is the one that dictates the total efforts and costs. The more educated the competition in the field in which you are active in terms of online promotion, the more marketing and promotion tactics and resources will be needed.
How long does it take to see the results of SEO optimization?
In certain fields, where the competition is almost non-existent, the results can be seen even from the first month. In general, however, a constant effort is needed. Most results are seen after 6 months. Even after reaching the first place in Google searches, you should not think that the optimization can end, because the competition is just one step behind you.
What does the SEO optimization service entail?
Website optimization is a complex process, which can be divided into two major parts: on-page SEO and off-page SEO. On-page seo is done inside the site (loading speed, design, keywords, etc.) and off-page seo is done externally (quality links, social media, etc.).
Why do I need SEO services?
If you want to have as many clients as possible, more traffic and more visibility in the online environment, then SEO is for you. In this way you can increase your sales on certain keywords, and implicitly increase your profit.
SEO optimization services or paid PPC campaigns?
Paid campaigns bring you customers only as long as you "bribe" them to enter your website. When you cut these funds, the site will no longer have any visitors. SEO optimization will bring you up to 90% of traffic organically and constantly. Which channel do you think is more effective?