Storytelling - What it is and how it is used

Creating a story, a narrative thread, and how you decide to tell it, can greatly help your business.

What exactly does storytelling mean in marketing?

You must know that storytelling is not a process, a method or a technique of any kind. This is described, by National Storytelling Network, as an art ... the "art" of storytelling.

Storytelling is the art of using facts and narrative to communicate something to your audience. Some stories are true and others are enhanced or improvised to better explain the underlying message.

Like art, it requires creativity, vision, skill and practice. Storytelling is not something you can understand in a single session, after a single taught course, so that you can then learn it without problems, in whatever field you are active.

It's an ongoing process where you have to try until you succeed.

Today, storytelling has become a crucial component of the most successful marketing campaigns. It is what can distinguish a simple business from a successful one and can attract more loyal customers than any other expensive marketing method.

The chart below shows you, as concisely as possible, what constitutes a story and what does not:

Why is storytelling or how it is created important?

In a world where social media is on the rise, and the more content creators come up with new innovative ideas, which may or may not be original, it's even harder to stand out in order to attract as many customers as possible.

That's why a good story can help you connect with that target audience and make them choose your product or business out of the big crowd.

Creating a story to promote your content actually solidifies that emotional connection you need to be sure that that target audience will actually become your customer.

1. Storytelling creates a two-way interaction

Storytelling involves an interaction between a storyteller and one or more listeners.

Listeners' responses (feedback) influence storytelling. In fact, storytelling emerges from the interaction and coordinated and cooperative efforts of the storyteller and the audience.

But storytelling does not create an imaginary barrier between the speaker and the listeners, as the usual forms of storytelling that we all know do.

The interactive nature of the story can also have an immediate impact in directly and genuinely connecting the speaker with his audience.

1. Through stories, you can address abstract concepts and simplify complex messages

We've all had a moment of confusion when presented with a new idea that seemed a little difficult to understand.

Stories provide a way to address this.

Storytelling helps to consolidate abstract concepts and simplify complex messages. Taking a complex, clearly tangible concept and reporting it using concrete ideas is one of the greatest strengths of storytelling in any business.

take Apple, for example. Computers and smartphones are a rather complicated subject to describe to the average consumer. By using real-life stories, Apple was able to describe exactly how its users can benefit from their products, instead of relying on some technical terms that very few customers might understand.

1. Stories bring people together

Stories, in general, are a kind of universal language. We can all understand the story of the "hero", the misunderstood or a wounded heart. We all process emotions and can share feelings of happiness, hope, despair and anger.

Sharing content with a story gives even the most unusual of people a sense of community and convenience.

In a world divided by a multitude of things, stories bring people together and create a sense of community.

Stories connect us through the way we feel and respond to them, regardless of language, religion, ethnicity or political preference.

1. Stories inspire and motivate

Stories make us human, and the same goes for brands. When brands become transparent and authentic, it helps consumers connect with them and the people behind them.

Accessing people's emotions and revealing both the good and the not-so-good is how stories inspire and motivate…and ultimately get the results you want. Stories also promote brand loyalty. Creating a narrative around your brand or product not only humanizes it but also markets your business much more effectively.

A good way to use this tactic is also presented by ModCloth.

They shared the real story of their founder, so not only did they make their brand understandable and worth buying, but they also managed to inspire other founders and entrepreneurs.

1. A story is presented

Storytelling always involves presenting a story – a narrative.

People, from a young age, they are taught with stories and stories, as well as how they should be presented.

Storytelling brings life or meaning to a scenario and creates that emotional connection, evoking feelings of joy, pain or peace, and at the same time can captivate your audience.

Many other forms of art also present a story, but story presents it in a much more complex and complete way.

Every culture has its own definition of story. What is recognized as a story in one situation may not be accepted in the same way in another.

1. Storytelling encourages listeners to use their imaginations

In stories, it is the listener who imagines the story.

In most traditional theater or a typical dramatic film, on the other hand, the listener enjoys the illusion that he is actually witnessing the character or events described in the story.

The listener's role is to actively create images, actions, characters, and events, or rather, to create the reality of the story being presented in his or her own mind, based on the storyteller's performance and the listener's past experiences.

The actual story is actually created in the mind of the listener, being a unique and personalized individual.

Thus, the listener becomes a co-creator of the story they are witnessing.

What makes a good story?

Words like "good" and "bad" can be relative depending on the user's opinion. But there are some non-negotiable components that result in a great storytelling experience for both reader and storyteller.

Good stories are:

• Entertaining: Good stories keep the reader engaged and interested in what comes next.
• Educational: Good stories spark curiosity and bring new knowledge to readers or listeners.
• Universal: Good stories are relevant to all readers and address emotions and experiences that most people can relate to.
• Organized: Good stories follow a concrete plan that helps convey the core message and helps readers absorb it as accurately as possible.
• Memorable: Whether through inspiration, scandal or humor, good stories stick in the reader's mind.

At the same time, according to the free course Power of Storytelling from the HubSpot Academy, there are three components that make up a good story—no matter what story you're trying to tell.

1. Characters. Every story features at least one character, and that character will be the key to the audience's connection to the story. It is this component that will connect you, the storyteller, with the audience watching. If your audience can put themselves in your character's shoes, they will be more likely to agree with your proposition.
2. Conflict. Conflict is the lesson of how the character overcomes a challenge. The conflict in your story evokes emotion and connects the audience through experiences they can relate to. When you tell stories, the power lies in what you convey and learn. If there is no conflict in your story, then it is not a story.
3. Resolution. Every good story has an ending, but it doesn't always have to be a good one. Your story's resolution should wrap up the story, provide context around the characters and conflicts, and leave your audience with a call to action.

The storytelling process

As I stated above, storytelling is an art. Like art, storytelling requires creativity, vision and skill. It also takes practice.

Painters, sculptors and potters follow their own creative process when producing their art. It helps them know where to start, how to develop their vision, and how to refine their practice over time.

The same goes for stories.

Why is this process important? Because as an organization or brand, you probably have a lot of information, numbers and messages to convey in a single story.

But where exactly should you start?

1. Know your audience very well.

Who wants to hear your story? Who will benefit and respond best? To create a compelling story, you need to understand your readers and who will respond and act afterwards.

It is necessary that you first of all do some research on your target market and define your buyer persona very well. This process will familiarize you with who might read, watch or listen to your story. It will also provide a very good starting point and foundation for the next steps.

1. Define your core message.

Whether your story is one page or twenty, ten minutes or an hour long, it should have a core message.

Like the foundation of a house, it must be established before moving forward.

What is the purpose of your story? What is the point of your story? To help define this, try to summarize your story in six to ten words. If you can't do this, you don't have a core message.

1. Decide what kind of story you're telling.

Not all stories are created equal. To determine what kind of story you're telling, first figure out how you want your audience to feel or react as they watch or read it.

This will help you determine how you will frame your story and what your goal is. If your goal is to:

• As a call to action, your story should describe how a successful action was completed in the past and explain how readers could enact the same type of change. Avoid excessive detail, exaggeration, or derailing the topic so your audience can focus on the action or change your story is encouraging.
• Tell people about yourself, then tell a story that features authentic and humanizing failures and triumphs. It may even be your own story of how you got to where you are. Today's consumer appreciates and connects with brands that market with authenticity and storytelling is no exception.
• Convey certain values, then tell a story that taps into familiar emotions, characters, and situations so readers can understand how your story applies to their own lives. This is especially important when discussing values that some people may not agree with or understand.

1. Set the call-to-action.

Your objective and call-to-action (CTA) are similar, but your call-to-action will establish the action you want your audience to take after learning about your story.

What exactly do you want your readers to do afterwards? Do you want them to subscribe to a newsletter, take a course or buy a product? Outline this alongside your goal to ensure they align.

For example, if your goal is to encourage community or collaboration, your CTA could be "Tap the share button below."

1. Choose your story type.

Stories can take many shapes and forms. Some stories are read, some are watched, and some are listened to. Your chosen story medium depends on your story type as well as resources such as time and money.

Here are the different ways you can tell your story.

• The written story is exhibited through articles, blog posts, or books. These are mostly text and may include some images. Written stories are by far the most accessible method of storytelling because they only require a free word processor like Google Docs or a pen and paper.
• The spoken or visual story is presented in person, such as a presentation. TED talks are considered spoken stories. Because of their 'living', unaltered nature, spoken stories usually require more practice and skill to convey messages and evoke emotions in others.
• Audio storytelling is spoken out loud, but recorded – that's what makes it different from spoken storytelling. Audio stories are usually in podcast form and with today's technology, creating an audio story is more accessible than ever.

The digital story is told through a variety of mediums such as video, animation, interactive stories and even games. This option is by far the most effective for both emotionally resonant stories and active, visual stories, but it's also the most expensive. However, it's important to remember: the quality of your videos doesn't matter as much as delivering a strong message.

6. Write your story!

Now it's time to put pen to paper (or open the document on your computer) and start creating your story.

With your core message, audience objective, and call to action already established, this step is simply about adding details and creative aspects to your story.

7. Share your story.

Don't forget to share and promote your story! As with any content, creating it is only half the equation – sharing it is the other.

Depending on your chosen medium, you should definitely share your story on social media and email.

In addition, written stories can be promoted on your blog or by guest posting on other pages. Digital stories can be shared on YouTube, especially.

While spoken stories are best delivered in person.

How you can use storytelling most effectively

Storytelling is the art of communicating your ideas, message, or event by creatively constructing words, images, and sounds into a narrative.

Why should you use storytelling in your content marketing?

People love visual stories, stories that provoke a strong emotional connection and that they can resonate with. Even in ancient times, people understood how to tell stories that piqued interest and made that emotional connection.

At the same time, this is one of the most effective ways to attract and convince the public.

When you tell a true story, your message is perceived as authentic.

In the same way that live events get more retweets and shares than general posts on social channels, your authentic and real content will have a greater impact on the lives of people in your target market and improve your credibility in their eyes .

Thus, posts containing visual stories or visual communication, generate more shares on social media channels than any other type of content.

Your potential customers aren't looking for another product/service pitch or proposition that sounds too good to be true. They are looking for something real, authentic.

For example, when building your content, use relevant images and the right visual stories that pique people's interest.

Or, if you're recording a podcast, you can use music and sounds that trigger different emotions.

A study conducted by Forrester Research revealed that 88% of executives and organizational decision makers want to have conversations, not presentations aimed at closing the sale.

Use the art of persuasion in crafting your stories.

Persuasion is the main key that will create a well-defined conversion channel with your potential customers.

Marketing is for people and people are emotional beings.

Our brains are wired to respond to emotional connections and emotion triggers. Storytelling is the most natural source of these triggers.

When you understand how to actually convince others, you will no longer struggle to get more traffic. Instead, you'll focus on improving customer conversions because that's what matters.

What your prospects perceive as authentic will ultimately guide their actions and decision-making processes. Whether or not consumers' perceptions are accurate or correct, they will live based on them.

It is necessary to introduce a story into your content, but you should not start with "once upon a time" or some derivative of it, but introduce your story into your content.

Stories can even appear in your headline, intro, and most importantly, your homepage.

Add experiences, case studies, research studies and meaningful results your customers have achieved with your help. These are the foundations of your story.

The sooner you master the art of storytelling, the better it is for your brand and your online business.

But, you should never make up stories, because it will be felt; instead, you should tap into the wealth of stories from family, friends, customers, other entrepreneurs, and the various brands you interact with.

Then, align those stories to the right audience in your target market.

Define the elements of the story very well

When you pitch or share a story with your potential customers, you want to get as specific and concrete an outcome as possible.

You'll need the general knowledge needed to take your content marketing efforts to the next level. First, make sure you include the following story elements.

1. A well-defined target audience

Have you defined your target audience yet? Before you can successfully tell a story, there must be a qualified and appropriate audience to enjoy it.

Most people who do this do not understand exactly what it entails, and others decide not to try at all.

But, it is necessary that you first define your target audience because they will in turn define your product both within and outside of social media marketing.

As time goes on and you build relationships and engage in productive discussions with your potential customers and target audience, they will give you great feedback that will help you define and improve your product.

So how do you clearly define your target audience and potential customers? There are several ways to do this, and demographics could be the first step.

Your demographic is only a segment of the market, but it will give you a great insight into their complete personality or profile.

There are a few steps you can take to define your target audience based on demographics:

visit Alexa.com and enter your website URL and press "Go"

Then Alexa.com will give you the demographic results of your website.

In the example above, we can see that the website used has mostly female customers, students and those accessing the website from home.

Furthermore, with this data provided, you can know exactly how to present your respective product and to which type of audience it should be addressed.

Now that you have these demographics of your audience, you'll want to dig even deeper. Knowing your audience's interests is a critical step in discovering their biggest challenges and using the right stories to solve those problems.

Based on your audience's interests, which social media channel is the best fit?

• At the moment, Facebook is not used as much by young people as it was in previous years, but that does not mean that you will not attract a willing audience. Facebook is the platform on which you can post any kind of content: from promoting services of any kind and marketing a wide range of products, to anything you can imagine. There are, of course, rules to be followed on certain aspects, but Facebook can be the first step if you want to expand your reach.
• Twitter is a microblogging platform for news updates. Use the Twitter social channel to keep your target audience up to date with what's happening with your website, company or community. This is not a suitable platform for marketing of any kind.
• In addition to clothing and decorative arts, Pinterest favors food and beverage related products. Also, products related to the concept of family and relationships tend to receive more likes and re-posts.
• The (probably) most used channel at the moment is Instagram. It favors, in particular, the technique of promoting and marketing products and services of any type. Clothing, accessories and entertainment-related products are extremely popular on Instagram, as the platform's users are primarily women.
• Ultimately, LinkedIn is the platform of choice for business-related communications. So if you want to get business-oriented customers, LinkedIn will outperform what you can get on Twitter or Instagram.

1. Measurable and tangible goals

The second most important element of storytelling is a measurable goal.

Anyone can set a goal, but how many people can effectively measure it?

Marketers want to be able to track their progress.

When you set a goal you can't measure, you'll lose the potential to scale. For example, you won't know what other factors are needed when you set a bigger goal.

Here are some tips for establishing measurable objectives:

Start small: It's okay to think big, but you should keep your goals realistic. When you start with smaller steps, you are sure to reach your target and know exactly which direction to go.

"20,000 visitors in a month" cannot be realistic, especially at the beginning.

However, you can set a smaller, specific and measurable goal, such as "Generate 1000 blog visitors per week by using 20 keywords and spending an hour each day building relationships with potential customers on the forums discussion and social media platforms".

This goal is considered measurable because you can check Google Analytics to determine which keywords perform best in search engines. You can also track your social media marketing activities and understand the best times to write a post.

You also want to measure your progress when using storytelling to achieve your marketing goals. Otherwise, you won't be able to tell if it's decreasing or increasing your conversion rate.

Set a schedule: To make your goals measurable, you need to set a schedule. What will you do daily to achieve your goal?

Thus, a schedule organizes you and increases your productivity.

For example, if you set a measurable goal of generating 1,000 search engine visitors per week targeting 20 search keywords, your daily schedule might be:

• Research and select five longer key phrases: If I were targeting the cooking/healthy food niche, I could select these easier to target keywords: easy recipes for beginners, how to cook anything in under 30 minutes, sugar free dessert recipes, best easy recipes and fast.
• Use available resources such as books, blogs, videos, etc.: I want to learn about the topic as much as I can before I write any content. There are helpful resources that you can easily access with a quick Google search.
• Come up with your own titles: This is essential if you want people to access, read and share your content.

Spend 20 minutes to an hour on creating your title, because if you don't have a suitable title, all your efforts will be in vain. To save time writing headlines, find a headline from any industry that catches your eye, then use it as a template to create a better one that's relevant and appropriate for your industry.

• Write the content: First, create an outline for your content, then expand it to create the content or video you want.
• Set a deadline: Without a deadline, you will not be inspired to act now to achieve a significant result, because time is not pressing and you will feel that you have all the time you need. The truth, however, is different.

Set yourself a deadline from the beginning and guaranteed, you will be much more motivated to create the best content.

Using storytelling to increase your conversions, every piece of content you write and every landing page you create should have a measurable goal with a schedule and deadline.

1. Conviction or persuasion

The third element of effective storytelling is persuasion. You can't influence people to visit your page or buy your product if you can't convince them.

In his best-selling book, Influence, Dr. Robert B. Cialdini, noted that reciprocity, commitment, social proof, authority, love, and scarcity (rarity) are the most powerful factors in the psychology of persuasion.

The bottom line is that: These six factors get people to change their behavior, follow the course you've set, subscribe to your email list, and buy your product, even if they don't necessarily need to by him at the time.

• How exactly can social proof help increase sales?

Cialdini defined social proof as "the art of doing something because you see others doing the same thing."

Here's an example of how social proof increases customer conversion: Modcloth is a clothing trading website.

They have a great community where shoppers vote on the styles they think the site should sell more of in the future.

Such styles have a "top" badge.

Proof of this unique form of social proof is that products with this badge sell twice as much as products without it.

Here are other examples of brands using social proof:

1. Nightclubs and bars limit entry and make customers wait outside. Quite simply, this image of people waiting to get inside instantly increases the popularity of the place and makes anyone passing by the area curious and wanting to know more.
2. McDonald's restaurants include "we serve billions of customers every day" on their billboards. Just by using a number, especially over the tens of thousands, in any content strategy, you will create the impression that that product or service is really great. I mean, if billions of people eat at McDonald's every day, it can't be that bad, right?
3. Television shows include those well-known laughs and applause in the background to heighten the perception of a comical situation in the show. They are meant to guide you to laugh along with them.

• Develop a content strategy for stories

Your content strategy it simply refers to a structured plan by which you create content, promote it, test your campaigns and track your progress.

Content structure gives you ample opportunities to increase the effectiveness of your content strategy.

And, you can easily achieve this using social media.

When developing a content strategy, it's essential to take stock of the leads you're getting, the sales you're getting, and the underlying trends in your industry.

• Take advantage of a story people already know

You don't have to reinvent other different stories or other concepts. You could use other people's stories as examples to create powerful, high-quality, timeless content.

Stories are the secret recipe for other people's success.

In the book All Marketers Tell Stories, Seth Godin asks three essential questions for every marketer:

1. Do you have a story?
2. When the right people hear the story, will they believe it?
3. Is the story true?

The harsh reality is that even if your story is great but you can't present it the best, no one will believe you. All marketers tell stories, but only those who have mastered the art of storytelling can capture attention.

Millions of other people's stories are available online. All you have to do is find one or as many as you need to outline your idea, create custom content around the stories and reference the original content.

This has nothing to do with copied or duplicated content, plagiarism or content theft.

Instead, you'll create unique content based on other people's stories.

That way, you'll be creating that content based on another content creator's story and giving them all the credit and appreciation they deserve, but that content will increase your search traffic and possibly bring you other customers as well.

There should be a beginning, with a narrative that shows what happened and the lessons learned from it, and then a conclusion that shows exactly how the same story can change the reader's life for the better.

• Focus on generating emotion

Our brains respond to stories more than anything else.

"Wheel of Emotions" by Robert Plutchik reveals some of the emotions that can influence your customers' decisions, and which - when triggered - can boost your conversions.

Lisa Feldman argues in her book "The science of emotion (The Science of Emotion)' that, for the most part, people have little control over their emotions. Often these are automatic responses to our experiences. What we like or dislike and what we perceive as pain or pleasure are just two types of emotional triggers among many others.

Happiness is an emotion that makes us want to share.

When your content puts people in a state or gives them a feeling of happiness or joy, they will automatically respond to your offers, even feel "compelled" to share your content and won't stop. tell others about you

This is because happiness is hardwired into the human brain.

It literally works from there. But it can sit there, untapped, until something—like a story—triggers it.

You've probably noticed that when happiness is shared, it eventually grows and creates an atmosphere that encourages even more happiness.

What you share, will come back multiplied.

Try to get inside your customer's mind, but appeal to both logic and emotion.

• Measure the impact of your story

If you've ever wondered why most brands have media advertising with ease, while others lag behind, it's because they've been able to use the art of storytelling to its full potential.

You need to measure your success – because it's critical to making smarter content marketing decisions.

Planning, executing and learning consistently are key factors that will help you increase conversions. But, you need to measure the impact of your brand story.

Measuring social media activity is easy. But measuring the impact of storytelling is a little more difficult because it has so much to do with emotional communication.

How to build your authority through stories

Social media influences nearly 50% of all IT decision makers.

In the past it was only about the media. But today, social media is taking over. We live in the age of authority.

Traditional media might still be as popular, but it no longer has the same effectiveness because it is a one-way communication channel.

Social media is different. In most cases, on any social network, when you share a post, you can get reshares or reposts, as well as comments from your followers and, over time, build trust.

When it comes to building authority through storytelling, you need a level of influence in your business, family, society, and your spheres of contact before people will trust you.

So how do you start building your own authority? Here's a simple three-step plan that's proven to work:

1. Claim that you are an authority in your industry.
2. Focus on your creative voice
3. Share stories that draw people in instead of pushing them away
4. Claim that you are an authority in your industry.

Maybe you didn't know the power that exists in affirmations, but this is true. When you affirm what you want to happen in your life or business, you will see it happen, the moment it is paired with intelligent action. Of course, you can't just do nothing and expect miracles to happen.

But if you believe that you are not qualified, competent or decisive enough to influence people, it will show in your speech.

Affirmations are positive statements that describe or convey a strong desire to achieve a specific goal or state of being, which is then repeated consistently until it is imprinted in the subconscious mind.

For example, you can wake up every day and affirm, "Today is going to be a great day." And most likely, for you, because you affirmed it, it will be a wonderful day.

Affirmations work because when you continually repeat a verbal statement, it influences your thoughts and actions. Specifically, they are the unconscious boost you need and can give yourself.

For example, repeating to yourself, "I will increase my sales this month," plants the thought in your subconscious, which then begins to imagine the amount of money you will make and the plan you need to achieve those amounts .

Repeat to yourself, “I tell better stories,” and again your mind will give you the push you need and push you to find a powerful story for your next blog post or product.

In his bestselling book, You Are A Writer (So Start Acting Like One), Jeff Goins said that "becoming a writer begins with a simple but important belief: You are a writer and you must start writing."

So today, Jeff Goins runs a successful online publishing business. Even though no one ever believed in him, he asserted himself over and over and became what he wanted.

If you want to become really good at something, you first have to believe in it and, by implication, in yourself

1. Focus on your creative voice

Storytelling is an art and therefore requires uniqueness and creativity. Your creative voice sets you apart from the crowd, as does your unique selling point.

A post on Oprah's website suggests that it is necessary to find a quiet place to meditate and assimilate all the information you have accessed during the day.

When all else fails or doesn't seem to fit, it's your creative voice that will give your story a rhythm and take people on a journey of experience.

Here are some ways to discover your creative voice and focus on it:

• Consider Oprah's advice above. Take time to find a quiet place to meditate.
• Learn from other people. Position your brand so you can benefit from the brand of others.
• Know your target audience inside and out.
• Use storytelling to express your worldview, not to impress others.

1. Share stories that draw people in, instead of driving them away

Storytelling is meant to attract people, not push or repel them. It's about helping people become better.

Your story shouldn't just be about you. Instead, it should relate to your audience and customers and make them stick around.

When using stories to capture an audience, remember that they may not necessarily want to know every detail – it's the result that counts.

As a content creator, writer or entrepreneur, you are in this world to make a difference.

It is important to think not only about the money you will earn, but the joy of seeing your target audience and customers improve their lives, achieve their goals and make them smile again.

Learn from success stories

We've shared several success stories of how, through real stories, brands have been able to differentiate their products, customer service, and customer relationships.

But, there are other success stories that can be told.

1. ITV story launch

ITV had plans to create a new multi-screen ad format that could sync with other platforms. Their audience was mostly made up of smartphone and tablet users.

When ITV combined this innovation with visual storytelling, they were able to combine the benefits of broadcast TV advertising with modern tablets and smartphones.

1. Jon Morrow

Jon Morrow is the one who shared, some time ago, when he was invited on Problogger, o Posting, in which he recounted how he was hit by a car in April 2006.

His leg was broken in 14 places. For the next three months, he endured excruciating pain.

Then, he got brave and quit the job he had at the time. He sold everything he owned and stopped paying most of his regular bills.

The story got even more interesting when he told how he moved to paradise to get paid to change the world.

In this post, Jon convinced readers so strongly that it generated over 72,000 visitors.

Today, Jon runs a very profitable online business and his successful blog, Boost Blog Traffic, receives over 100,000 monthly visitors. In fact, it wins over $100,000 a month.

So, you must know that, the human brain is designed to remember memorable and visual stories.

The earlier you start using the art of storytelling in your content creation and marketing, the easier it will be to achieve increased conversions.

Frequent questions

• What does business storytelling mean?

Storytelling is the art of communicating your idea, message or event by creatively weaving words, images and sounds into a narrative thread. Visual stories, written stories and verbal stories are the content that everyone appreciates and can significantly help your business grow.

• How do stories influence content marketing?

You can have the best content ever created, if people don't decide to go to your page it will be for nothing. And in the vast crowd of web pages that may seem similar, visual stories and real, authentic storytelling can give you that edge and get people to read your content.

• Why do you need persuasion in marketing?

Persuasion is what can turn your marketing efforts into great results. Whatever field you are in, in order to sell, you need conviction.

Persuasion is important, especially in marketing, because it appeals to emotional connections, and people are guided, in particular, by emotions.

• What are the components of a successful storytelling?

When you want to create a good story, you need to consider the following aspects: characters, conflict and resolutions. They must be well-defined and as authentic as possible.

• Why is domain or page authority important on the Internet?

Domain authority is a metric developed by Moz that determines how well your site will rank in Google search results and how much quality traffic it will attract.

Today, in a world where most decision-making power is on social media, this level of authority is even more important.

The more authority you have on the Internet, the better you will be seen and ranked in search results.